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generated on 07.06.2013

Publication at European Marketing Academy Conference 2013

Daniela Müller and Dr. Nils Ommen (AIP) presented first results of their research at the 42nd European Marketing Academy Conference (EMAC) 2013 in Istanbul in the beginning of June. Their paper "Demonstrative Adoption of Innovative Products within Organizations - The Case of Battery Electric Vehicles" deals with the identification of factors during the adoption of "green" innovations in companies using the example of electric vehicles.

 

You can find more information on the conference here.





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